SPC Group Sets Up Marketing Subsidiary Secta9ine

SPC Group has launched Secta9ine, a total marketing solution company.

SPC Group has officially launched Secta9ine, an affiliate specializing in total marketing solutions.

Secta9ine tapped Lee Kyung-bae, who served as the CEO of Samsung SDS and CJ Olive Networks, as its CEO on Jan. 18.

Secta9ine is a digital marketing company formed through a merger between SPC Networks, an ICT affiliate of SPC Group, and SPC Cloud, another affiliate which carried out various marketing platform businesses such as Happy Point which has 22 million members.

Under the vision of becoming a leading smart life technology company, Secta9ine will accelerate SPC Group’s digital transformation and lead the technology-based marketing platform business.

SPC Group plans to grow Secta9ine into a total solution company that encompasses various digital marketing fields by adding such new areas as smart factory and ad commerce to its current five business areas – membership marketing, mobile commerce, smart store, payment and IT services.